Ad tech is complex, sophisticated and must be result oriented to satisfy fickle and demanding customers. Managing the operations requires the use of an ad-tech platform of which there are quite a few available in the market. It is necessary to handle the intricate web of publishers, ad-exchanges, demand side and supply side platforms and advertisers. Then there is the all-important user data. Using a third party platform does have constraints whereas white label ad-tech gives you more freedom and flexibility as well as other benefits. An ad-tech platform, given all the functions it must be capable of, is expensive to develop from the ground up. The white label ad-tech platform is cheaper. You can deploy it faster. All it needs is to incorporate your company’s graphics, logo and color theme plus more customization and benefits depending on the user category. Advertisers Advertisers see significant gains when they opt for white label ad-tech. They get better operational contr...