Some may say that old is gold but in the world of digital advertising old technologies are simply worthless. Newer technologies such as programmatic are a zillion times better for advertisers and publishers. It is the present and the future. Take a look at the benefits of programmatic advertising that you simply cannot ignore. Speed Speed is of the essence in today’s extremely fast-paced world and even more important in the world of digital advertising. Programmatic advertising relies on sophisticated algorithms to match advertiser’s ads to publisher’s spaces across a set of finely tuned parameters and place the ad in real-time even as the page loads. This simply is not possible with manual ad transactions. Precise targeting for advertisers It would take plenty of time and effort for advertisers to develop target profiles through analytics and even then the ad may not find precise targets. Programmatic cuts through the chaff and targets advertisers who are...