Benefits of Programmatic Advertising You Simply Cannot Ignore

Some may say that old is gold but in the world of digital advertising old technologies are simply worthless. Newer technologies such as programmatic are a zillion times better for advertisers and publishers. It is the present and the future. Take a look at the benefits of programmatic advertising that you simply cannot ignore.

Speed

Speed is of the essence in today’s extremely fast-paced world and even more important in the world of digital advertising.

Programmatic advertising relies on sophisticated algorithms to match advertiser’s ads to publisher’s spaces across a set of finely tuned parameters and place the ad in real-time even as the page loads.

This simply is not possible with manual ad transactions.

Precise targeting for advertisers

It would take plenty of time and effort for advertisers to develop target profiles through analytics and even then the ad may not find precise targets. Programmatic cuts through the chaff and targets advertisers who are visiting websites to pursue topics of interest.

The ads that show on such pages are contextual to the content and visitor’s interest. This increases not only chances to click through but also conversion while reducing false expenditures that usually happen in the broadcast ad technique method.

Programmatic advertising provides greater transparency with advertisers knowing precisely how much they spend on which sites and rate of returns. They can create campaigns and agilely change them during implementation.

Publishers maximize returns on inventory

For publishers, the ideal situation is that their inventory is always in use and at the best price. Programmatic advertising automatically matches display ads or videos or animations to space available and the platform helps publishers define the minimum and maximum limits.

They may also place a restriction on the type of ads so that their site’s reputation is not affected. They get insights on refining their pages and content to attract more visitors and thus generate more ad revenue. It also helps in the fine art of balancing a page.

A page can have too many ads or repetitive ads that drive away visitors. Slow loading pages due to graphic-heavy ads can drive away visitors.

Publishers keep track of all these and define metrics so that their sites are not negatively affected. If they wish they can be part of a global ad network or they can set up their own supply-side and interact with select groups of advertisers.

Programmatic data and persistence

Programmatic turns up a lot of data that helps publishers and advertisers alike. One thing that stands out is the persistence with which programmatic can pursue visitors. A visitor on one site may be visiting it to read some specific topic.

He views contextual ads. He then flits to another site or launches a mobile app. Programmatic keeps track of the target’s online journey. It becomes easier to acquire a target through persistence.

This also has a side benefit in that programmatic prevents frauds that happen when bots are used to create malicious traffic.

Apart from these, programmatic also delivers sharply incisive reports that can further help publishers and advertisers optimize operations. The key to success is to know about it inside out or let an expert in programmatic do it for you to enjoy the benefits of programmatic.